Monday, January 6, 2020

Essay on Stakeholder Analyses for Us Drinking Age - 986 Words

Peter White Talisha Haltiwanger CO150 17 April 2013 Stakeholder Analyses As most people living in the United States already know, the national minimum age for purchasing alcohol is twenty-one. However, prior to the National Minimum Drinking Age Act of 1984, some states lowered the drinking age below 21 (mainly as a result of the lowered voting age). The Drinking Age Act was put into place as a result of a correlation between young drinking and motor vehicle fatalities. Under the provisions of the Act, any states with a minimum drinking age below 21 are subject to a 10% cut in highway funding from the federal government. The United States is one of only a few countries with a drinking age as high as 21; the majority of countries†¦show more content†¦Converse to the ideals of 18 to 20 year olds, the federal government favors the current drinking age and deters states from lowering them. Between 1970 and 1982, 36 states lowered their individual drinking ages to 18, 19 or 20 (Searles). A major problem that occurred during those t imes was the â€Å"blood boarder† incidents. Teenagers living adjacent to states with lower drinking ages would cross the boarder to buy alcohol, then drive back under the influence. In order to prevent the increase in accidents and fatalities linked to these occurrences, the federal government (with significant lobbying from Mothers Against Drunk Driving) passed the National Minimum Drinking Age Act of 1984. To ensure that all states complied with it, the federal government would cut 10% of highway funding to any state with a drinking age lower than 21 (Searles). The stakeholder group that will gain most of the benefit from lowering the drinking age to 18 is the alcohol companies. In a sense, the stakeholders between ages 18 and 20 and alcohol companies go hand in hand. Because these young adults are, for the most part, eager to purchase alcohol, the potential skyrocket in sales for that age group would ensure massive profits for alcohol companies. This is made clear conside ring that underage drinkers in the United States consumed â€Å"an estimated 19.7% of the total alcohol consumed†Show MoreRelatedStrategic Management and Heineken3105 Words   |  13 Pageswhich are used to overcome or take advantage of these situations. An internal analysis of their company resources, organisational structure and culture will also be assessed to determine their competitive advantage over competitors along with a stakeholder analysis. 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